We are extremely happy we chose Flooret for our new floors! I've kept my eye on them ever since I discovered them, and we spent over a year looking at so many different brands and products. Nothing came close to the specs and quality of Flooret! After ordering many samples, we chose Ashford for our home and it is absolutely beautiful! Install took about two weeks to complete, which we hired someone to do. Floors feel warm on bare feet in the winter, and even with it being a floating installation it does not have that hollow sound you get from other products (this could also be from the extensive subfloor prep I did as well) I would absolutely recommend this product to anyone looking to LVP for new flooring! Its a bit more expensive, but the specs and selection of colors are SO worth it!