The product looked attractive in the container and to be honest I couldn't wait to get started. I'd never heard of the brand before so I thought nothing to lose. I started on the Monday morning and found the shake actually tasted really nice, I then went off to work with a shake for lunch. I found that by about 12 o clock I was actually hungry so had the second shake which lasted me until dinner time. I wasn't very optimistic that I'd lost weight so to stand on the scales and find out I'd lost 2lb I was really pleased. I did the trial over 2 weeks and in those 2 weeks I lost around 5lb. I was already a member of a slimming club so just used that to have my evening meal. I really enjoyed the shake and would be quite happy to use it again although I don't think I could do it long term because it just didn't satisfy me.