I hear lots of people say their Frost Buddy holds ice most of the day. I have not seen that. I have bought 3 of the togo Buddy that hold drinks you buy but within 4 hours the ice has melted. It’s great to keep it from sweating and your car cup holders dry. Very disappointing for the $$ I have also bought the universal buddy XL that holds my Diet Coke. That one I will give a 8 out of 10. My drinks stays cooler for a lot longer. I also have the universal that holds can or your coffee. Tried the coffee part and it was cool within the first hour. Same as a yeti. Tried it at the pool with my canned beverage and after about 25 minutes it started to get warm. My friend had the yeti one and that held the temperature. Maybe look at quality control on who you have making the products. You have a great product just seems to be very inconsistent for the price.