False advertising. This company came up as my cheapest insurance on all of the price comparison websites and as others have said, after putting in my card details I still had to wait for someone to call me before my policy could start. When I was called the following day the man went through all of my details which were all correct, however the price of insurance went up by £300 even though nothing had changed. He could not give me a reason for this and tried speaking to his supervisor to see if he could bring the price down but he could not. I went back to searching through the different price comparison websites, with the same details, and First for Insurance were still my cheapest option and even cheaper than before.