As a long term customer of John Lewis, I was quite excited to change from my current provider to get premium contents coverage. After escalating some initial absurdity in the policy the senior management, I got a call from Jasmine Parsad, Sales & Service Executive, who initially had problems completing the quote due to system errors. When I finally got a call back on day 2 of my quick quote, the policy was refused on the grounds of flood risk... just to be clear, my home is 1.1 miles from the Thames and there are no other bodies of water even remotely close to where I live, so unless I've missed something, I'd say that doesn't make much sense? I was told "because it's a new system", this may be the reason why it's flagging up as a high flood risk. Ultimately, I would strongly discourage anyone from wasting their time. Go with someone else, it would be quite difficult to do any worse. If you are like me, and you just want insurance for peace of mind, John Lewis is not the place to find this.