Similar story to others on this site. Long standing customer of John Lewis Insurance - no claims. High spender in both Waitrose and JL stores and on line. Originally moved to JL for reasons of trust and customer service. This year they have lost our car insurance and now property insurance. The reasons for the price increases - 20% in our case for property just do not stack up. I was immediately offered two options by a very polite customer service rep - a £30 JL voucher or the option to reduce my premiums by putting up the excess. Apparently their business model needs to work and it only does by charging these prices - look at it again then! I've spent quite a lot of time researching this afternoon and find comparable cover (disregarding new customer discounts) elsewhere for approximately 45% of JL charge. As I've never made a claim, I have no experience of different companies customer service but I'm not prepared to spend that much more on the remote chance that I might need to find out. Very disappointing - never, knowingly undersold? Really? That might be more difficult to apply to financial products, I accept, but surely JL should be in the same ball park as others.