Customer for 2 years paying premiums. My little dog developed a tumour that grew quickly it is hanging out of his mouth and growing. I have a £4000 vet bill and purely pets have declined out claim! Why? Because they have decided that I am not the dogs owner! I went into hospital and a family member looked after our dog for 3 weeks!.(Got to provide proof) Which can be given but my little dog does not have weeks to wait and purely pets refuse to give time limit to sort it out. My renewal is due July so that's probably why. DO NOT use this company. We thought we were covered never missed a payment. It's not about people or money it's about a small dog seriously unwell and it's unfair and wrong on every level. Why is this company not regulated? Why does it take weeks/months to sort out? Why take our money and not pay out when needed? GREEDY dishonest and they don't care. Read all there reviews horrendous.