Just thought I'd update on my previous review!!!! Having been quoted a 153.5% increase to renew my dogs policy I decided to try and speak to the company with regard to reducing the amount of cover. They very 'kindly' offered to reduce the amount of cover from £8000 downwards to £4000 annually. Great I thought. Well only until they quoted a renewal premium of £1241 which reduced the annual premium by £48. A £48 (3.35%) reduction for a 50% reduction in cover was derogatory. Needless to say I told them politely to shove it. PLEASE before you buy a policy from this firm read their 1* reviews first as almost all the 5* reviews are people buying policies (which the company are extremely efficient at) NOT people who have to negotiate their dreadful claims procedures'! You have been warned. They know full well that once you insure an older dog with them that you are stuffed once they start jacking the renewal quotes upward as alternative cover is usually impossible to obtain, especially if you've made a claim and therefor your pet has or has had 'pre existing conditions'. There are far better companies out there. You may pay more initially but please do your homework. Check out how they rate amongst other insurers. Requests for further details are just a sham exercise to appear concerned about poor reviews. .**********JUST ONE LAST THING. To all the people who think they are getting a better deal with Purelypets by taking out a new policy with them at a reduced premium via price comparison websites. Be aware....they are the winners because by doing that you are losing cover for pre-existing conditions which is exactly what they want. Less risk for them and they've still got you screwed because on renewal next time they will jack up the price leaving you back in exactly the same position. They want your money with as little risk as possible to them. It's their business model: very low initial premium to suck you in and then bleed you dry! MY BUSINESS MODEL when I get a new puppy is simple. Go to one of the bigger players, get a premium quote, double it and save money year on year in an decent interest earning bank account (maybe increase by a small % annually) and baring catastrophic problems you'll be quid's in over the lifetime of your pet. A gamble yes; but that's life.