If you're a DNA lightweight, this might work for you. It's a pretty expensive service that seems to be targeting people who don't have access to or know about GEDmatch. The "reports" they generate are not very accurate or detailed and give you an extremely general overview of a region without any specifics about YOUR particular DNA's migratory patterns or the populations they are referencing when saying, for instance, "Scandinavian Viking". I think the service would be more valuable if they were able to break it down in to actual populations (Finnish, 4%, Danish 12%, Swedish 2%, Norwegian 48%, Sami 22%). They are also generating reports for "traits" that are based on pretty loose science considering epigenetics and the changing quality of gene mutations. Seems like more of a FUN thing than a FACTS thing. If it wasn't so incredibly overpriced for very little qualitative information, it would actually be more FUN.