As a working guy with a family and all the pressures those things bring, I like to buy with as little hassle as possible, and at a competitive price too. Being a guitar player with equipment-acquisition-syndrome, I also want my stuff as soon as I have paid for it. Earlier, in fact. Giggear don't quite manage that - who does? - but they come close enough. Delivery is quick and reliable, and the gear I've bought has always been just as expected. I like my online retailers to be like a Quo record - dependable, solid, no-fuss and you know exactly what you're gonna get, every time. Giggear are exactly that (hopefully, without the sleeveless denim). I'll be using them a lot more in the future.