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Sandra Pacyna
I teach Digital Marketing at a state university. We used to use the Google Ads Competition but Google discontinued the program. So now I have my students contribute $$ to help a local company with a Google Ads campaign. It worked well for a few years, but this year most of my students' accounts have been suspended before they even began. Google is vague about why, but sometimes points to a credit card problem (nonsense) or a "violation" of policy. Instead of teaching my students how powerful Google Ads can be, they're actually learning that this program is too difficult to implement. I'm incredibly frustrated that Google doesn't try harder to accommodate students and small businesses. These are our future marketing leaders and they now have an incredibly bad impression of Google Ads. What a shame. I will no longer introduce this program in my classes.
2 years ago
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