1. I had a request for an unusual greeting card I couldn’t find on the GCU site so I emailed Customer Support. They got back to me quickly and showed me cards they already carry for the occasion I needed, but I was unable to find on my own. 2. GCU has cards you can’t find anywhere else. Much better than Hallm___. 3. If they don’t have a card you need, they will ask their team of artists to create one for you. I have had them create a card or two before. 4. I like their coupons/discounts 5. I have been shopping at GCU for years. 6. Never needed to return anything. 7. Usually have the cards shipped to me with a blank envelope so I can write inside if I wish and put on a USPS “Happy Birthday” stamp and my own return address sticker. 8. Sometimes I have had my cards directly shipped to someone when it is more convenient for me. 9. Keeps a list of my addresses so I can easily look up the address instead of having to get out my address book. 10. Usually let you choose a matte or glossy finish to the cards you want.