Been ordering matte cards ONLY, never glossy for years. I think most glossy cards look cheap & "Dollar Store" quality. This is the call I had with your customer service today (May 20th, 2024). I have been ordering cards for years from this company. I don't typically see the cards because I have them directly sent to the people. I had a card for my mother-in-law's 93rd birthday. Always order in matte because otherwise, I think the cards look like "dollar store" cards in glossy. The card came to us in what I consider glossy (cheap looking). I was told by a rep they no longer do the matte finish (in the traditional matte) because supposedly there was a smell that customers were complaining about in the matte. Glossy is when they add an additional coat of gloss to the card. Matte is not matte, it is glossy without the additional gloss. I might have to start looking for another card company. I know I had cards sent to me years ago that were definitely the true matte and classy looking. I am so frustrated. You need to take Matte off the selection since it is still glossy, not matte. I gave it 3 stars instead of less stars because I do like that you can add a photo and your own personal greeting.