This is an amazing suite of tools. Well thought out. I'm a Diamond plan which is one short of Elite. These tools are Great for planning and tracking. Profits is a great daily snapshot of all my markets on one page. Saves me time. Alerts is very useful though sometimes not the fastest off the line. Follow-up is much better than my previous supplier. But could be simplified a bit in automations. Would be nice to be able to stack all my ASINS in one automation with different templates for each ASIN. The developers will have to figure that out. Cerebro research is awesome. The list goes on... Helium provides the best shovels for this gold mining town.