I have been on my amazon journey for two years during which time I have bought and still use 4 of the top amazon software. Helium 10 backed up with their facebook sites and their courses are by far the best out there. In my opinion, no one has keyword software that can compare. Manny Coates, Kevin King and Bradley Sutton bring such depth not only to the tools but also to the facebook and webcast arena. I am phasing out the other costly tools but I still like to have the ability to sanity check data when Amazon throws a wobbly. Freedom Ticket and KK are unbelievable value for both new and hardened sellers. Just bloody awesome.