Quite simply, Helium 10 is everything. I started making the transition from an Amazon affiliate to an Amazon seller in March of 2019. I pieced together training and advice from several sources to understand the basics of this business and launched my first branded product in July 2019. Prior to the launch I joined Helium 10 as well as a competitor product. I dropped the competitor after about 10 days when it became apparent that they could not compare to Helium 10 in terms of the ease of use and comprehensive nature of the tools. I am writing this in August 2019, thirty days after launch and I am proud to say that my first effort immediately began making sales and I expect a full return on all of the funds I invested to start this business within the next 30 to 60 days. I fully credit the research and optimization tools and training provided by the Helium 10 team for this. These guys turned on all the lights in a dark room and even as a beginner I was able to proceed with all of the confidence of a grizzled veteran. It's like knowing the answers before the question is asked. The best part of all of this is that I realize that I am only leveraging about ten percent of the power of these tools, so the future is extremely bright. I cannot say enough about the comfort and ease of mind that this team has provided me and I cannot wait to meet them to thank them all personally. Helium 10 allowed me to stop looking at the Amazon that I could see and start seeing Amazon the way it actually is. Thank you, thank you, thank you!!