Good Afternoon Mr. Dumas, I hope this email finds you well. I wanted to let you know about the situation that occurred in your Aventura Mall Location when our CEO, Sam Jidd went to purchase some things. From Sam: "I walked in with my wife to purchase a pair of shoes and to look around for a few things for her as well. I was NOT greeted when I walked in with the exception of the security guard at the front door that looked at me like I didn't belong there. I was standing around and finally went up to a sales associate and asked them for help. Meaning that I HAD TO ASK IF I COULD BE HELPED. I told the sales rep that I wanted to buy a pair of shoes, I knew pretty much exactly what I was looking for since I have been shopping since around 2007-2008. THe sales rep just looked at me and said give me a moment. I sat and waited. I watched another customer walk through the front door and not only were they greeted by the security guard, but by multiple employees and asked immediately if they needed help and what they were looking for and they were attended to right away. I simply thought that maybe the sales rep that I had requested help from was new or just couldn't help me because it wasn't their expertise. I then watched another customer walk in the door and they were greeted as well, again - excitedly by all of the employees and were attended to - if not accommodated in every way - waited on hand and foot. I got extremely frustrated and walked out" This above, Mr. Dumas, is Mr. Jidd's explanation of what happened that day. Mr Jidd has been a loyal customer of Hermes for over 16 + years and is the successful owner and operator of several Luxury Automotive Dealerships! He has never been treated this way in ANY of your locations. Was this because of the color of his skin (because the other customers were White.......was it because your employees felt like he didn't "fit their store"...? I can honestly make a huge deal about this, but instead - I chose to come to you as a civilized human being because I feel that you should know what happens in your stores. Your employees should know to never judge a book by its cover. Mr. Jidd was prepared to spend at least $4,000 that day between himself and his wife and instead he went elsewhere and gave his business to someone that treated him no different because of his skin color. The Manager of the store called him and apologized, but, by that point it was too late. She came up with some story that she was going to help him, but if that was the case, why did Mr. Jidd sit there and wait for a long period of time watching other customers be attended to from the second that they walked in the door....? Thank you for taking the time to read this and I thank you in advance for your response, both are greatly appreciated.