I bought a total of 5 cords (2 gold, 1 white, 1 kelly green, 1 white). The gold ones (which are just yellow) did measure 70 inches. The other 3 (white, kelly green, and white) measure around 65 inches. Thus, they are uneven and couldn't achieve a nice clean look. The whole point of buying your cords from the same site instead of from multiple organizations is to have the cords measure exactly the same, and that was not possible. I'm highly disappointed after spending $34 on them and not receiving what was expected. Now it's too late to order from another company and still get them on time for graduation. Keep that in mind when you order. Now I'll have to postpone my pictures and see if I can get 70-inch cords from somewhere else. Other than the length, the quality seems ok.