Was looking for "burgundy/maroon-dark red" color. The colors on the website are hard to decern shade to shade comparison. Upon comment from InStockLabels, suggesting "Berry" was the darkest shade closest to burgundy, ordered "Berry". When received "Berry", it had a "pinkish" tint to it, not at all a reddish tint. Placed second order this time for "Cranberry". When received "Cranberry", it had a brownish tint to it, making it a darkish reddish color. Much better, closer to a "burgundy/maroon-dark red" color. Happy with the quick reply & service received from InStockLabels, although it took two Fed-Ex ship charges to get to me & one USPS ship charge to return the un-opened "Berry" color under an RMA. Anyone looking for a "darkish red" should be happy with the "Cranberry" color.