I love the service offered by InvestNow and some of the features are fantastic (I love that you can send an email with a code rather than a text message for when I am out of cell signal). Now that my funds have been chosen it is relatively easy to buy additional units i these funds however with so many funds on offer it is quite tricky to initially chose the most suitable funds. A feature I would really like would be to be able to hold units of the same funds in seperate parcels eg. If I am using a fund for investing on behalf of a child it would be nice to be able to have multiple instances of the same fund but maintained separately rather than all pooled together. As it is my work around for this is to have each of my kids invested in a different fund. If I could have given 4.5 stars I would have gone with that as I do like the product and service, it just lacks a few things to get it a 5 star rating from me. *In response to the InvestNow reply: I had considered setting up the kids with their own accounts, however I wish to retain ownership and management of their accounts even when they are older. They are earmarked for first homes or similar. There are also some other contributing factors around taxation however it is primarily about ownership and control.