My favourite shopping place online has been itokri for many years now. It has become a ritual especially before I go outside of the country to shop here for gifts for my beloved friends. I was missing that experience in the past two years. Now I am back looking through hundreds of local Indian products across crafts and traditions from enterprises run by local communities, to select presents for my friends. Other than the huge range, great quality, modest price and super efficiency of iTokri.com I absolutely enjoy their funky communication with buyers and the special hand written note with a small gift with each purchase. itokri shows that it is possible to have a thoughtful, caring and most unique business, amidst the madness that is the retail world.