The flavor is not as strong as I'd like but other people may prefer it. It mixes very easily and uniformly compared to the other meal replacement I've tried. Billing is annoying. Usually a website will give you the best deal if 2 deals are mutually exclusive. I tried to order the 30% off October expiration with a subscription, and they instead sent me November 7th expiration (15%). If the shelf life is a year then this is about a 2-10% change in freshness. The referral and promo codes also didn't work with the subscription so I probably spent like $30 more than I wanted. I did receive the products so I don't want a refund, but I'm soured on the company. The website has a fun look but it's overly complicated. I'd recommend they try to strike something of a balance between what they've got and the Superbodyfuel website which is almost like an excel sheet.