Well the concept is good, the packaging, website etc. Everything is good. Only the taste isn't that good. Have you already tasted the vanilla protein shake of springfood? If you don't order one and taste it. It's the kind of shake you would take just for the taste of it. I know it's not a meal substitute shake but... And your emailing campagn is 'agressive' i'm happy I didn't give you my main email adres. I know it's part of the game but daaaaamn you fill my box. (But it seems to work i'm writing this reveiw) I'v ordered some huel to see if the taste is also meh of if it's better. Hope this review helps.