It is affordable and gives good quality for the price. It tastes good and is easy to mix. I like that the protein source is soya instead of peas, because I am a bit over-sensitive to peas. Some things you could improve: 1. Have a "natural" flavor, i.e., one without flavoring additives and without artificial sweeteners. 2. Why don't you have 50/50 omega3/omega-6 proportions? Wouldn't that be easy to fix? (I heard that is better) 3. The share bottle: there are cavities inside the lid that makes dirt get stuck there. Please remove small cavities that are hard to clean. 4. Have clear markings on the side that match the number of scoops. In sharp color! I don't want to use a flashlight and spectacles each time I try to see what's written there. Actually, I put black adhesive tape on the two-scoops and three-scoops levels!