I was hoping for a tasteful meal replacement, that seemed to be composed of fresh ingredients. I have tried HUEL in the past but gave up as it tasted awful. But … as disappointed as I am to write this, that taste here is dreadful, it just tasted of cardboard with a weird hint of fruit. Nearly threw up the whole thing after my first sip. It really does NOT taste of passion fruit at all. So it's a pity, since I spent quite a lot of money on this but they're all getting tossed in the bin now. I wish products like this would allow you to get small samples before luring you into a month subscription fee.