I've changed my mind about this product. The shakes are actually quite good if you dilute them more than the recommended 300mL. The flavor of the strawberry brightens after adding more water, and the texture mellows out and becomes less grainy. I'm revising this review to a 4/5, both because of the kindness of the people at Jimmy Joy who reached out to me, and that adding a little more water made it a much better experience. The last piece of feedback I have, which is why it's not a 5/5, is that it might be a good idea to indicate adding more water might improve the experience for some people, on the package. Original review: It tastes better than Huel, but not by much. I sometimes gag when trying to drink down the Plenny shakes. It's cheap, which is a plus, and why I'm not rating it 1/5, but it does not taste good. Out of the two I bought, stawberry and vanilla, the one that made me gag less was the strawberry one. I couldn't get vanilla down at all, even when I tried. The company I see no issue with, as they reached out to get my feedback, but the product itself could use improvement.