THe taste is sometimes hit and miss, but after trying most of the flavours I figured out what works and doesn't for me and just stick with that. What I go with now is the Vanilla flavour for my shake, Mac & Cheeze for my pot and now more preferring the Lemon Pie flavour for my bar, previously was rocking with Vanilla. Some of the past flavours I tried were really rough, particularly the Lentil Bolognese. Sometimes makes me worried who is tasting the products before releasing them :) Nevertheless, always willing to try new flavours just in case I find my new favorite like with the pot and the bar. I typically eat Plenny for breakfast and most times even for lunch. It's so quick and convenient that it became a staple of my daily nutrition when I'm at home. It helped me to manage my weight and health as I have been going through some hard times in life and used to fall back on junk food to feel better. Regarding the brand itself, I enjoy that the cost is really competitive and I know the tastes. If the cost would become too high, I would probably switch to one of the many competitors.