Taste is amazing especially for sugar free products, the shakes are really nice, creamy and easy to prepare. The only problem is that they use sucralose as a sweetener which is really bad for health causing cancer and chronic inflammation in the digestive system and also monopotassium phosphate in their bars which is also highly unhealthy, that's why the app Yuka gives bad notes to their products. I highly recommend Jimmy Joy to remove all harmful chemicals from their wonderful products and use xylitol in stead of sucralose as a sweetener, which is even good for gums and teeth. For now I can only buy their neutral protein powder without sweeteners and taste to protect my health.