I really like the concept and the ingredients, although some more protein would be even better (30 g/shake would be nice). I wouldn't say that it tastes good but not bad and definitely better than other options or protein shakes full of artficial sweeteners. I tried banana, chocolate, coconut and pistachio. I like coconut the most and pistachio the least, it tastes like marzipan and not like pistachio and is very bad (but you might like it if you like marzipan). I drink it almost every morning with some extra unflavoured protein and it keeps me full till lunch. I will probably order again.