Nothing custom about the service. They offer you a list of suggested weight loss GLP-1 options. You're basically freestyling from there going down the list to see which your insurance will pay for. They offer ZERO support and ZERO guidance your basically wasting time as they come back to you with each selection to let you know how you DON'T qualify for this or that GLP-1 because you don't have the required pre-existing condition. My question was why offer this as an option if you know I can't get that prescription without having been diagnosed with that condition. Super slick way to scam customers out of $49 to $99 a pop!