There's something just right about this water! The chemical aftertaste that you experience with products in plastic bottles is not there. I've tried the blackberry and cherry flavored waters and the are perfect because you taste just a hint of fruit. Other brands are so sweet and sugary, it makes you think you're drinking non-carbonated soda. Whether it's the flavored or regular, I find myself drinking more JUST water on a daily basis than I did when I had a monthly delivery of a bottled product. I appreciate the carton as opposed to plastic, I love the taste, and I'm hooked for life!