I was only mildly intrigued about JUUL when I first heard their commercials. But I bought one anyway, after a time, when I decided I needed a change in my legal drug intake. Here is my bullet-point review: * I like the "elongated stick-of-gum" design. It doesn't recreate the muscle memory of smoking actual cigarettes, but I quickly adapted to the new "hand to mouth" physics that we all crave. * You will easily form an all-new unhealthy somatic habit, until JUUL finally starts producing zero-nicotine pods, which I would love to see, which would eliminate the unhealthful nicotine portion in the juice. After all, part of the JUUL advertising is that they are presenting a more healthful product--in other words, less harmful. Simply giving us a non-tar supplement should be only the first step in their campaign in helping smokers make better choices. (This is assuming the people at JUUL aren't just the modern-day people killers, as opposed to, say, Marlboro and American Spirit.) * I found the JUUL pod juice to be a difficult adaptation. I kept coughing up a storm every time I "took a hit" off the pod. Eventually, my throat adapted to the new way of introducing nicotine into my body. The experience is pleasurable now. * The unit I bought (the handle and the battery) came with an imperfection. I found that I have to use my thumb to "smash" the pod firmly into the slot to get it to work. Perhaps, after so many instances of pulling out a pod and replacing it with a fresh one, the latches that hold the pod firmly in place have weakened. I've owned my unit for less than a year. My suggestion is: before the JUUL company decides to raise its prices, it should perfect the unit AND the pods. * I find that the heating element in the pod itself is imperfect. I applaud the concept of getting a new heating element every time you replace the pod, but in order to achieve this goal, the JUUL company has decided (perhaps necessarily) to implant weaker heating elements in their pods. (I have vaped dozens of JUUL pods. Only one of them malfunctioned and wouldn't produce mist at all. But once was too much for my tastes.) Often, when I take a puff, I wonder if the heating element is malfunctioning. Just when I think my unit has broken (my inhalation comes up empty), I pull out the pod, flip it around, re-insert it, and take another puff. It (usually) puffs fine. Perhaps I need to clean the contact points of the unit and the pod. Some of this complaint might be my own fault. * When I first started vaping with JUUL, the four-pod price in the average convenience store was approximately $32 after tax. I found a liquor store that sold them for about $22. The JUUL website (once upon a time) sold them for about $16. But they raised their price right before I tried to order from them. I was bummed; I cancelled the order. * Is an $8.00 pod, a $5.50 pod, or $4.00 pod worth the money, as compared to the national average price of a pack of cigarettes (6 or 7 dollars)? I've read online that the pod is the equivalent of a pack of cigarettes. It doesn't feel that way. Each pod, to me, is the same as half a pack. But then again, when I'm smoking an actual cigarette, I set it down, whereupon it burns aimlessly. A JUUL pod does not burn. It waits until I need it, thus prolonging the time that the pod is planted in the unit. The actual "burn" has much to do with how often I puff it. * I myself want the $4.00 price. The $5.50 price is borderline. At "$8 a pack," even though it's a saving on actual cigarettes and potential medical bills, I find myself preferring other vaping methods. For one thing, with a non-JUUL product, I can choose no-nicotine juice. For another thing, I end up spending much less money when JUUL isn't a part of the equation. * The unit comes with a battery that flashes a green light when full and a white light otherwise. At least that's how mine works. I have never tested the battery life. I hear it's about a pod's worth. Whenever I take a puff, I replace the unit in the ingenious flash drive "tray." As I write this, the unit is plugged into my laptop flash drive slot, about two inches from my left pinkie. It stands proudly like an erect building, awaiting my fingers to grab it, remove it from its magnetic base, take a puff, and replace it. . . until the next puff. * This is the first vaping device that has been especially easy for me to use. I like that. But it's too easy, too. I find that I ingest more nicotine by this method. Again: JUUL, please offer your existing line of flavors without nicotine. You have convinced me that this is a better alternative, but you need to drop the other shoe. I don't care if you lose a smidgeon of profit here. OFFER 0-NICOTINE PODS. Live up to your implicit promise. Thank you for reading this.