I depend on this product to add to my morning coffee for added energy and clarity. It also adds a creaminess when whipped with a hand whipper that is very satisfying. I have a dairy alergy yet was using cream for years and now I'm very happily cream free and just Keto brainz in my coffee and no more brain fog. Just brain clarity. I'm being honest here. This is a good product, especially for me. I use the single serve packets when I travel. I pack 2 per day, one for me and one for my wife. No worrying about odd cream situations in Europe. Just Keto brainz.