Kiddicare have really hit troubled times after Morrisons purchased, Morrisons purchased them from £70 million and after ruining the company sold it last month at a huge loss for just £2 million. Kiddicare have been breaking the law by advertising false/incorrect prices to what the customer pays at the till, not content with over charging customers, they also dislike the DSR (Distant Selling Regulations) - Trading laws that apply to all UK businesses trading on the internet. They are selling everyday products like trampolines, swing seats, play kitchens etc claiming them to be "made to order" in an attempt to get around the regulations for custom made products. The products that Kiddicare are selling are not made to order, every product is physically in stock sitting in a warehouse waiting to be purchased. Kiddicare make customers "opt-out" by ticking a box before they complete their purchase agreeing to £50 being kept if you don't like the product etc. This is against the law! Kiddicare can not ask customer to "opt-out" of consumer law. Their management have over and over again proven to be nothing but crooks when failing to address these issues which could be seen as a mistake until they are pointed out to them and then it is never resolved, in the same way with the overcharging of prices and the refusal to honour the price match policy that was plastered all over stores, till receipts, websites etc. I wish the new owners all the luck in the world trying to recover all the lost customers that the previous managements polices destroyed the company in such a short time. A quick google search for Kiddicare brings up the horror stories on Kiddicare and review sites such as trust pilot rate it as one of the worst Children's Toys companies in the UK!