I found this company during the beginning of COVID when I was changing the products I was using on my hair and face. I love that they are a Canadian company and that they carry so many Canadian and/or natural brands. There are so many options to choose from that it may seem overwhelming, but EVERY. SINGLE. PRODUCT has a small blurb about it, what and who it is best for, how it is used, and the ingredients. I found this incredibly useful and helpful. Their speed of service was incredible for being in the midst of a global pandemic. I was pleasantly surprised. They also provide tracking information which is great! Also, they don't pack their boxes with nasty plastic or Styrofoam, but instead, cardboard strips that are recyclable.