i was impressed with the mission and story behind the building of Kora Organics and was especially intrigued with Ms. Kerr's professed belief in a company which uses her name and reputation in order to promote itself. it certainly caught my attention and inspired me to try out the product i was most interested in. i am sad to report that the product failed to live up to the reputation of the founder of the company. at least, for me. i don't believe Ms. Kerr is at fault but i do think further research, testing and development needs to happen before one can make certain claims about the efficacy of the product one is selling.