I’ve been using lashify for nearly 2 years and this is one of those things that you can’t live without:). I used to have my lash extensions done professionally but it damaged my lashes so bad. And not to mention the cost and the time you spend for ~10 day worth of wear. No thank you. I also tried using regular false lashes. I quickly realized that it just didn’t look right because of my eye shape. But… look at you, Lashify…. You can customize it- by making your lashes so dramatic or keep them natural looking - love the fact that there are so much possibilities to create your own custom look! And be able to reuse gossamer is another advantage. Is it difficult to apply? No at all. Obviously you’ll need to carefully read instructions- just like any other products you purchase (how hard is that?). But for me, short tutorial videos really helped me get started for sure. Thank you, Lashify. There are a lot of similar products out there lately. Have I tried other brands that are less expensive? Yes I did, but Lashify is nothing like other products!