My first thought was of "the money", because, let's face it, eyelashes are from the "want list", not the "need list"! When I thought of all the $$ I had spent on extensions tho, that thought quickly evaporated! I am a person of little patience when it comes to messing around with makeup and hair and of course, eyelashes! However, what they say is true about the learning curve and I continue to work on my application technique and only weeks into Lashify I was successfully placing lashes that would stay for over a week, even into two weeks!! It seems as though everyone these days is exchange exchanging mascara for lashes and these are by far the nicest I've seen! When people realize I have no seam showing on top of my lashes they marvel at the fact I've applied them myself! I'm definitely pleased with Lashify!!