Lead Forensics (LF) helps me get an understanding of both how my prospect are behaving on the website as well as current customers. Best objects I've seen with LF is: Ensure prospects are viewing the material you are sending - stay on top on the other material on the website they are curious about. Current customers: During renewals or after a session, follow up and ensure they are going through critical material, and see if they are going through newsletters so they are up to date with your product. LF has assisted me with both insights in the dark, but shining a light on clients I don't hear from but still see are active viewing our offerings.