Lead Forensics provides us with valuable hidden data across a number of key areas: - We can see who is engaging with online content but not form filling and identify if they are prospects, customers or partners. - We can equate the success of specific channels and how well our communications are working. - We can identify spikes in customer interactions and reach out to them in a timely manner. - We can identify problem areas in web content, landing pages and forms so that action can be taken to improve performance. Overall the tool is extremely helpful. Sales, marketing and customer success functions are fully invested in using it and are seeing great results. The Lead Forensics team are also very helpful and fully commited to customers getting the best from their solution.