This must be run by opportunist people with no knowledge or experience of quality linens. A most infuriating and costly mistake to try to save a few pounds here. You might see words like 'Fine Egyptian cotton' and 400 thread count but beware, it's very poor quality and you'd be much better off buying easycare percale/cotton as cheap as you like. We orderred several items and washed them as usual for new items, put them on the bed and after an hour trying to sleep we had to strip the bed. The only useable item was the mattress protector as it doesn't touch the skin, the 400 count egyptian cotton fitted sheets are rough with a sandy texture, you might be able to tolerate it if wearing full night clothes, but the Oxford pilow cases, 400 count, utter rubbish and not even suitable to use as a liner. Like sleeping on emery paper, crunchy rough feel. Complained the next day but told nothing can be done, carried on complaining and told to write in on paper, then complained again, was told to write in again and something would be done, repeated myself and then told that my feedback would be passed on, but no return, no refund, no exchange, no discount. AVOID!