A+ all around--quality of the book, experience in creating it, shipping, customer service, unique and personalized. Customer service was top notch--allowed me to cancel an order since I made a mistake on one of the books. These lovebooks allowed me to capture fun and special, small daily events that are hard to capture with video, photos, or words. I created a book for my kids and a book for my husband for Christmas. They loved it! It's also great for my 2nd grader to practice his reading. I'm now working on a birthday book. It does take time to create because I like to customize everything but before I knew it, I had 100 pages. I just love how fun it is to re-create the scenes. I have the subscription but I think the challenge will be that giving lovebooks to the same people year after year will get old fast. Maybe big major events or after a few years. I think LoveBooks will have to expand its product line (beyond books and find new use cases) and add features (e.g., copy pages from one book to another, ability to add photos, different sizes, etc) to make the subscription worthwhile for people.