Love is rather dead than awake on this site. The majority of sexy-looking girls get royalty from the site for using their photos, the site employs chat operators.
J4Date.com
is pretty much the only dating site that sets apart from others, because they don't use these tactics of employing models and chatters. It's the real person you correspond with and they are very strict about it (their anti-scam policy isn't just bla-bla-bla).
As for Loveawake all they care about is not their reputation, but getting your money as quickly as possible and they consider all con means appropriate for doing this.