I live in France and ordered a magazine subscription online as a gift, approximately two weeks before the birthday date in November, for delivery in the UK. I was extremely disappointed to learn that the first issue to be delivered would be the February issue. I was told that the address labels are all printed in advance. OK, but why not print additional labels as and when required? Given the speed with which other printing companies produce cards, etc. it doesn't seem such a difficult thing to do to print an address label and post an pre- printed magazine!