This rating is purely for "customer service" as I have previously purchased products from missguided and they were good quality at discounted prices. However on this occassion I puchased twice during a sale period. On the second occassion two separate items I purchased were both advertised at $10 AU, however the prices changed once I was at check out and I was charged the full price for both items and a later discount was applied on the overall price due to a sale. I contacted customer service by email and was basically told that missguided COULD change the price of any item when ever they wanted, basically consumer grabbing tactics because of course I would be more inclined to fall in love with an item and to make a purchase if it was advertised at a cheaper price. I have shopped online for years and this is the first time I've come across this problem. Its disappointing for a store which does actually have decent quality clothes to respond to the problem this way, in essence what they said was it was advertised for that sale price but in the time that you clicked on "buy" it had reverted to its original price. Its as though you purchase an item from a store where it is clearly displayed to be on sale but scans up for full price, normally the store sells you the item of yhe discounted price because that is what was advertised & only fair to the customer. I recieved no refund for the price difference and I am less then impressed. Further the following day, one of the items was again placed on discount for 50% off, which woukd have still been cheaper then the price I paid... In terms of online shopping experience and customer service, I recommend that you shop at other reputable online stores that dont change their prices at checkout. There are many other online stores who are far more transparent with pricing, who provide decent quality clothes, faster shipping and decent prices.