Well, it goes back about 7 yrs ago while shopping at the Canton, Texas Trade Days. I happened upon a booth selling this dirt-colored stuff called bentonite clay and introduced to this great product by Cliff and his mom/owner, Mrs. Glenda and I haven't looked back. Having oily skin I truly love MMC products. My recent purchase of the MMC joint and muscle rub was ordered for my mom and dad, who in their 80's have the occasional aches and pains. My dad has an old knee injury from his days of being in the Korean war and is a very skeptical person I might add. Lol! He was surprised when he actually saw and felt the difference that it made. SOLD!!!!!! THANKS Cliff, your mom would be proud of you and your sister!!