I'm wandering around Melbourne looking for clothes. I've been through most of them, Uniqlo, H&M, David Jones, Myer. Looking for a long sleeve tee without an elasticised waist band or that vee thing at the top. Something you could wash more than once without the collar collapsing. Hard to find. So, I'm sitting there tired and there is this shop, Mr Simple. So I give it a go and have a look. There is the perfect thing. The sales woman is easy and pleasant..sure, go try it. Ok, it's a bit more expensive than the kid places.....but it is good. Its a buy. Maybe its better quality clothes for slightly older men who don't want the retired boomer uniform of loafers, neat slacks and a lacoste golf polo. Erk. And I really hate clothes with writing. So, you guys have a market segment.........