Beautifully packaged, great detail explaining all the ingredients. Bio degradable too! My dogs absolutely love this food. They have always been raw fed, but I have struggled to find a food they both liked, so would cobble together a bit of this and a bit of that, never sure if I was meeting all their needs. Billy, my three year old Patterjack is epileptic so I have to be extra careful now with his food as he is also prone to pancreatitis, which flares up if his food is fatty. This food doesn't smell, is firm and looks appealing. No sloppy mess here! My only problem is if I can afford it, as such a perfect food does not come cheap.