My dogs were reluctant to eat the food at first, and they are used to having a raw diet. I purchased the variety box so there were a few flavours that they were less keen on. They are enjoying their meals now and I think the food is top quality. I applaud the company's efforts to provide eco-friendly packaging and reduce waste. The only sticking point for me is the size of the individual 500g packs which are large and don't fit well into my freezer. Having two very large dogs I want to be able to buy as much as possible in one order. It seems to me that the carton is unnecessarily large for 500g of food, leaving a gap in the tray around the food. Can't fault the quality and range of flavours though.