Used to be the lowest price now it seems they are pricing themselves to get people to unsubscribe and the reasons are listed below. I love Netflix always have but when there is too many other competitors out there streaming it becomes pricey. There are deals all over. Also Netflix used to give you full screen movie streaming for more than half the price now practically half the shows and movies are wide screen. I can go on any other device and get there shows elsewhere for free. Why would I spend the money on movies and shows that are not giving me full screen or some sort of discounted rates like other streamers. I can go elsewhere.